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CENDANT RECOGNIZED BY CIO MAGAZINE AS ONE OF THE 'BOLD 100' IN ANNUAL CIO 100 AWARDS

PARSIPPANY, N.J. 08-15-2005 -- The Cendant Real Estate Franchise Group was named today as a recipient of the 2005 CIO 100 award, given by IDG's CIO magazine. The annual award program recognizes organizations around the world that exemplify the highest level of operational and strategic excellence in information technology (IT). Cendant was recognized for its innovative LeadRouter™ lead management system, which makes it possible for sales associates to respond to online consumer inquiries via telephone within minutes. This year's CIO 100 award theme is the Bold 100, which recognizes those executives and organizations who embrace great risk for the sake of great reward. The publication defines bold organizations as those who play not just to survive, but to win.

"The Bold 100 honorees stand out because they have dared to take on risk for the chance of reward in an extremely conservative business climate," says Abbie Lundberg, Editor-in-Chief, CIO. "The executives leading these organizations are smart, inventive and determined – I offer them my warmest congratulations." The 2005 CIO 100 awards will be presented at the Hotel Del Coronado in San Diego, Calif., on August 23 at the conclusion of the seventh annual CIO 100 Symposium® and Awards Ceremony.

The Cendant Real Estate Franchise Group launched its proprietary LeadRouter lead management system in December 2004 for the benefit of the brokers and sales associates within its Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, ERA® and Sotheby's International Realty® brand networks. The LeadRouter system converts Internet-generated consumer inquiries into voice calls that are delivered to sales associates' cell phones, allowing sales associates to provide immediate responses to consumers. Cendant has a business methods patent pending for LeadRouter with the U.S. Patent and Trademark Office.

Today, including the full-scale adoption of LeadRouter by NRT Incorporated, the Cendant Real Estate Franchise Group has now rolled out the lead management system to approximately 70,000 sales associates and more than 2,500 offices within its residential real estate brand networks in 41 states. This is a 1,000 percent increase from its initial pilot group of 7,000 sales associates and 250 offices who were using LeadRouter prior to December 2004.

The LeadRouter technology makes it possible for sales associates to respond to online consumer inquiries via telephone within minutes. According to a 2004 Realtor.com survey, nearly 50 percent of online inquiries from homebuyers and sellers go unanswered after 48 hours. In an industry that rewards timeliness, response times can be the key to securing new business. The 2004 National Association of Realtors' Profile of Homebuyers and Sellers shows that 65 percent of agent-assisted homebuyers used the first agent they interviewed and that 73 percent of home sellers contacted only one agent in determining who would assist them with their home sale.

Cendant's proprietary LeadRouter system was also recently recognized as the "Most Innovative Technology" in the annual Inman Innovator Awards, presented July 27 by Inman News at the Real Estate Connect Conference in San Francisco. Cendant's LeadRouter shared the Inman Innovator award with Google Earth.

About the Real Estate Services Division of Cendant Corporation
Cendant Corporation is a leading provider in residential real estate and travel services. With approximately 85,000 employees, Cendant provides these services to businesses and consumers in more than 100 countries. Its Real Estate Services Division consists of the Real Estate Franchise Group, representing more than 14,400 residential and commercial franchised real estate offices and approximately 303,000 sales associates affiliated with the Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, ERA® and Sotheby's International Realty® brand names; Cendant Mobility, a global leader in corporate and government employee relocation with over 2,000 corporate clients; NRT Incorporated, the nation's largest residential real estate brokerage company; and Cendant Settlement Services Group, a leading title and closing services provider. For more information on Cendant's Real Estate Services Division as well as expert commentary on emerging trends in the real estate industry, visit the Cendant Media Resource Center at www.cendant.com/media/.

About the CIO 100
The recipients of this year's CIO 100 award were selected through a three-step process. First, companies filled out an online application form detailing their bold practices in both business and IT. Next, teams of CIO magazine editors and writers reviewed the applications in depth, looking for unique practices and substantial results. Finally, the teams met for a day-long meeting to debate the merits of each nominee and vote on the final 100. To provide a vision of ever-changing business trends, the focus of the CIO 100 changes annually. Complete coverage of the 2005 CIO 100 awards will be in the August 15 issue of CIO magazine and available online at www.cio.com on August 15.

Media Contact:
Mark Panus
Vice President, Communications & Public Affairs
Cendant Real Estate Services Division
1 Campus Drive
Parsippany, New Jersey 07054
(973) 496-7215
mark.panus@cendant.com

Putting Leadrouter to Work For Our Sellers

High Country Realty is dedicated to not only generating the needed advertising to successfully market our sellers property, we are also proactive in capturing those individuals who have an intereste in those properties. Leadrouter is a state of the art technology that allows are agents to respond fastest to the next potential buyer of our sellers property.

Leadrouter captures inquiries from various sources (website, realtor.com, coldwellbanker.com, call-ins, and more) and quickly routes all inquiries by phone within minutes of innitiation.

This is just one of the many tools that we have intergrated into a very powerful and proven marketing plan.

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